For many executives, a corporate board seat is a coveted opportunity. But any invitation to take one should not be considered lightly. While the business world is overflowing with advice for companies in selecting board members, prospective directors should evaluate whether accepting a board seat is the right move for them.
The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.