As businesses increasingly become digital, corporate boards are beginning to realize that technology expertise is a powerful asset. Tech-savvy directors can help corporate boards understand and oversee tech-driven initiatives and opportunities.
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
19 Industries The Blockchain Will Disrupt The blockchain is a distributed ledger technology that underlies cryptocurrencies like Bitcoin. It provides a way to record and transfer data that is transparent, safe, auditable, and resistant to outages.
A machine doesn’t have to fool people; it just needs to help them and thereby help the businesses that deploy them. It may be the only way to scale a business to a global community.
Hackers struck an electric transmission station north of the city of Kiev, blacking out a portion of the Ukrainian capital equivalent to a fifth of its total power capacity. The outage lasted about an hour—hardly a catastrophe. Cybersecurity researchers have found disturbing evidence that the blackout may have only been a dry run. The hackers appear to have been testing the most evolved specimen of grid-sabotaging malware ever observed in the wild.
With the availability of user data, marketing has become more personalized, targeted, and data-driven. Gone are the times where brands spend lavishly on mass communication channels. There are numerous spaces where AI is helping marketers. Ad optimization, sales, customer support, content curation, and analytics are all getting revolutionized by AI. Let’s explore more such applications of AI in marketing.