Key Industry Associations


A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.

Cybersecurity in the Boardroom


Following the slew of major cyberattacks reported in 2014—the Year of the Breach, according to Forbes—cybersecurity has become a boardroom-level conversation on an unprecedented scale. A survey onearly 200 directors of public companies representing a variety of industries—including financial services, technology, and health care—to discover how they view cybersecurity in the boardroom.

Five Cybersecurity Principles Every Board Director Needs to Know


In January 2017, the National Association of Corporate Directors (NACD) released an updated edition of its “Director’s Handbook on Cyber-Risk Oversight.” In light of increasing pressures from regulators and ongoing cyberattacks, board directors have a key role to play to ensure proper oversight of cyber risks for their organizations.

Behavioral Targeting


Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.

Digital Audience Targeting: Overview


Digital ads aren’t like magazine or traditional TV ads in that there is a plethora of targeting options – from targeting devices to reaching specific people. In this section, you’ll learn about different types of targeting, technology used for targeting, and how to target more effectively.

Affordable Performance and Scalability with AWS Big Data Solutions


Achieving an affordable database solution that is both scalable and performant has always been a challenge, but Amazon has put scalability and performance within the reach of all sizes of business with their NoSQL solutions that have grown out of their Dynamo based big data systems.

Cloud based Analytics to the Rescue


This guide brings together a range of stories that highlight examples of how to use big data, management techniques, trends with the technology, and key terms developers need to know.

What is big data?


What is big data? Big data is an evolving term that describes any voluminous amount of structured, semistructured and unstructured data that has the potential to be mined for information.

How to Use Big Data: Overview


This guide brings together a range of stories that highlight examples of how to use big data, management techniques, trends with the technology, and key terms developers need to know.

The Board Directors You Need for a Digital Transformation


Look for leaders who have strategic, general management backgrounds; who can speak with authority on customer perspective, vision and strategy, and leadership and culture; but who also bring commercial and investment acumen.