How big data can drive smart customer service


Digital Directorship – Big Data

How big data can drive smart customer service

Big data is now an integral part of all business domains, and the customer service industry is no exception. This is one area where the impacts are direct, measurable and clearly visible. Data has been used in the industry for a while now, but the full potential is only measurable in the current scenario of big data and predictive analytics.

A business with good customer service can easily win someone over. Customer service is very important.

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Richard Spangenberg

About the Author: Richard Spangenberg, CEO and Executive Director of Digital Directorship & board member at several companies, is a senior c-suite level executive, innovative strategic marketing leader, and digital/big data/AI specialist familiar with digital transformation, cybersecurity, startups, and social media integration to existing programs.