Blog – Advanced Targeting

Digital Directorship – Advanced Targeting

Digital Advertising comes with great targeting capabilities.

Targeting means that you can select the types of audience that you want to see your ad and only serve impressions to people who meet that criteria. Companies that use more advanced, data-driven capabilities will substantially improve performance and, perhaps even more important, gain information and learning that will give them a big advantage over competitors.

Current Blog Topics:

  • AI Tools to Help You with Your Online Advertising Spend

    Marketing your business online is a costly business. Gone are the days where you could rely on organic reach. You have to pay to play the game. And that should be done cost efficiently.

  • Behavioral Targeting

    Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.

  • 4 Advanced Targeting Tactics to Use on Facebook Ads

    Fortunately for marketers, Facebook makes it easy for page administrators to find and target specific audiences once they start using paid content. However, the system is more complex and robust than people realize.

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