Blog – Digital Marketing


Digital Directorship

WHAT IS DIGITAL MARKETING?

Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform.

Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The channels include display, search, mobile, social, and video. It is considered “Inbound Marketing” in that it reaches out to audiences while also letting them reach back out.

Thanks to digital’s vast amounts of targeting technology and capturing of personal data, marketers are able to reach both large audiences and more granular segments without compromising scale. This includes being able to target by specific attribute including demographic, behavioral, psychographic, and more. Not only can marketers target groups of people, they can also target specific devices and even individual users regardless of what device they may be using.


Current Blog Topics:


  • Driving calls with PPC: 5 mistakes most search marketers make
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    Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business.

  • The 3 levels of social insights for digital marketing

    The 3 levels of social insights for digital marketing Social media listening and monitoring mark the beginning of drilling beyond a superficial understanding of your target audience. You can gain even more value if you dig deeper into their identities on social media, and do this consistently to guide any digital campaign that you launch. In […]

  • How Content Marketing Can Save Your Digital Marketing Strategy

    An increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Having an understanding of that marketing strategy would be an important component.

  • Digital Marketing: What is it and Why does it Matter

    Digital marketing differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

  • Digital Audience Targeting: Overview

    Digital ads aren’t like magazine or traditional TV ads in that there is a plethora of targeting options – from targeting devices to reaching specific people. In this section, you’ll learn about different types of targeting, technology used for targeting, and how to target more effectively.

  • Media Marketing Mix Modeling

    Media Marketing Mix Modeling Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize returns on their marketing investments (ROMI).

  • Collaborative Marketing in the Media Mix

    Three industry experts share the benefits of integrating collaboration with your consumers into your media activities, proving that Collaborative Marketing is a powerful tool that should sit in every marketer’s arsenal.

  • How to get your ideas to spread

    How to get your ideas to spread In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.

  • The Tribes We Lead

    The Tribes We Lead Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

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