Digital Directorship – Online Video Marketing
Cisco predicts that consumer internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019, with consumer video on demand traffic doubling by 2019; with high definition content among that figure rising from 59 percent in 2014 to 70 percent in 2019.
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Online video is as different from TV as it is from Film. Your board must be equipped with a thorough understanding of this communication tool.
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24 Aug 2017
Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan.
1 Sep 2015
Online video is fundamental to the way people now consume content and to ignore or shy away from this reality is marketing suicide to any company that hopes to grow its brand online in the coming years.
10 Feb 2014
An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!
4 Nov 2011
Why Videos Go Viral Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. This talk was presented at an official TED conference, and was featured by our editors on the home page.
4 Jul 2010
Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.