Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their personal assistant “M” with Jeff Sieh, and other breaking social media marketing news of the week!

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

What do we do with all this Big Data? Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive more and more data, we need to deepen our critical thinking skills.

A poll of senior marketers around the world conducted by Useful Social Media found that only half of all boardrooms are convinced about social media’s value. Now that it is a multi-billion pound industry, surely CFOs, CEOs and CMOs don’t still think social media is a fad? So what is really at the heart of management’s reticence?

Find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares.

The brand-building opportunities social media present are nearly limitless, and the risks they introduce are just as expansive. And to many corporate leaders, they remain somewhat of a mystery.