Digital Directorship – Social Media
Board members need to understand the factors that impact their businesses. The boardroom agenda needs to keep pace with what is influencing business, and the things that board members need to fully appreciate is the growing influence and power of social media.
13 Jan 2018
13 Jan 2018
17 Jan 2017
4 Sep 2014
4 Aug 2014
A poll of senior marketers around the world conducted by Useful Social Media found that only half of all boardrooms are convinced about social media’s value. Now that it is a multi-billion pound industry, surely CFOs, CEOs and CMOs don’t still think social media is a fad? So what is really at the heart of management’s reticence?
4 Sep 2013
27 Nov 2012