Marketing your business online is a costly business. Gone are the days where you could rely on organic reach. You have to pay to play the game. And that should be done cost efficiently.
Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.
Fortunately for marketers, Facebook makes it easy for page administrators to find and target specific audiences once they start using paid content. However, the system is more complex and robust than people realize.