Using AI to Optimize Your Google AdWord Bidding


Digital Directorship – AI Using AI to Optimize Your Google AdWord Bidding Digital advertising is no passing trend. According to a recent study by professional services firm PwC, companies spent over $20 billion on internet advertising in each of the first two quarters of 2017 — a dramatic increase from the first half of 2016. In…read more.

6 steps for negotiating winning AI deals


6 steps for negotiating winning AI deals While emerging technologies such as artificial intelligence, machine learning and the IoT introduce exciting growth opportunities, they also present challenges and additional layers of complexity when sourcing, negotiating and enabling these technologies.

B2B Chatbots are Poised for Explosive Growth


B2B Chatbots are Poised for Explosive Growth There are best practices for approaching chatbots and virtual assistants as organizations move to a scenario where tasks happen transparently behind natural language interfaces. This article explains some of the opportunities and pitfalls.

Deploy Watson Conversation Chatbots to WordPress


If you’re reading this then you’ve most likely heard all the buzz around chatbots. In fact, you may have come up with a few scenarios where it would be really helpful for you to use one.

Artificial intelligence for the real world


We believe that every large company will be exploring cognitive technologies.  If you are thinking about it, this is a good article to help clarify what it might do and how to begin.

How AI Is Streamlining Marketing and Sales


A machine doesn’t have to fool people; it just needs to help them and thereby help the businesses that deploy them. It may be the only way to scale a business to a global community.

Emerging Applications of AI in Marketing


With the availability of user data, marketing has become more personalized, targeted, and data-driven. Gone are the times where brands spend lavishly on mass communication channels. There are numerous spaces where AI is helping marketers. Ad optimization, sales, customer support, content curation, and analytics are all getting revolutionized by AI. Let’s explore more such applications of AI in marketing.

Davos 2017 – Artificial Intelligence


As business opportunities for artificial intelligence multiply, how can industry leaders design the principles and technical standards into their products that benefit society as a whole?

How artificial intelligence drives PPC automation


A basic primer on artificial intelligence and its methods. As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.

The Past, Present and Future of AI in Marketing


Artificial intelligence has dominated popular culture for years; it may soon dominate marketing. Artificial intelligence could be what’s next in marketing. Are marketers ready for its impact?

Self-driving cars are just the start.


Self-driving cars are just the start. Self-driving cars were just the start. What’s the future of big data-driven technology and design? In a thrilling science talk.