Strategies for CIOs who want the C-suite on their side


Strategies for CIOs who want the C-suite on their side Centralized procurement management is no longer a workable function in business. In the transition to more diversified procurement, CIOs and CFOs are grappling with ownership of their company’s overall technology expenditure.

The Strategic Chief Data Officer: Leveraging Data for Customer Value


The Strategic Chief Data Officer: Leveraging Data for Customer Value AT&T is inundated with data. Steve Stine, Chief Data Officer (CDO) at AT&T says that over 186 petabytes of data traverse AT&T’s network every day, and with operational data and customer data.”

Boardroom Fundamentals For A Digital Strategy


How does your organization manage feedback from the field? How courageous is your company when it comes to adjusting the strategy? Is there a plan B when your digital strategy is not working?  

How Content Marketing Can Save Your Digital Marketing Strategy


An increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Having an understanding of that marketing strategy would be an important component.

A digital-strategy framework


A digital-strategy framework How do you make sense of digital disruption? McKinsey’s Angus Dawson and Chris Bradley walk through our new framework for understanding how it changes the nature of supply, demand, or both.

How to Create an Extraordinary Social Media Strategy for 2017


There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals.

Digital Directors: A Powerful Addition to a Bank’s Boardroom


Digital Directors: A Powerful Addition to a Bank’s Boardroom Because digital transformation affects the evolution of the entire institution, there is an increasingly recognized need within the banking industry for the board to provide oversight and counsel to the CEO regarding digital strategy.