Here are the top 10 reasons why video is a star player in the content marketing landscape and should be in your marketing plan.
Online video is fundamental to the way people now consume content and to ignore or shy away from this reality is marketing suicide to any company that hopes to grow its brand online in the coming years.
An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!
Why Videos Go Viral Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. This talk was presented at an official TED conference, and was featured by our editors on the home page.
Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.