The Future of Content Marketing is Online Video


Online video is fundamental to the way people now consume content and to ignore or shy away from this reality is marketing suicide to any company that hopes to grow its brand online in the coming years.

Why Videos Go Viral


Why Videos Go Viral Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. This talk was presented at an official TED conference, and was featured by our editors on the home page.

How Web Video Powers Global Innovation


Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.