Using AI to Optimize Your Google AdWord Bidding


Digital Directorship – AI Using AI to Optimize Your Google AdWord Bidding Digital advertising is no passing trend. According to a recent study by professional services firm PwC, companies spent over $20 billion on internet advertising in each of the first two quarters of 2017 — a dramatic increase from the first half of 2016. In…read more.

SEO trends and Google changes to expect in 2018


We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

How artificial intelligence drives PPC automation


A basic primer on artificial intelligence and its methods. As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.