How Content Marketing Can Save Your Digital Marketing Strategy


 

How Content Marketing Can Save Your Digital Marketing Strategy

Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Content marketing is the opportunity to make everything we do better. It doesn’t simply replace your broader integrated marketing strategy.

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Richard Spangenberg

About the Author: Richard Spangenberg, CEO and Executive Director of Digital Directorship & board member at several companies, is a senior c-suite level executive, innovative strategic marketing leader, and digital/big data/AI specialist familiar with digital transformation, cybersecurity, startups, and social media integration to existing programs.