How The Digital Age is Disrupting the Marketing Framework


Digital Directorship Blog - Digital Transformation

 

How The Digital Age is Disrupting the Marketing Framework

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.

David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales


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Richard Spangenberg

About the Author: Richard Spangenberg, CEO and Executive Director of Digital Directorship & board member at several companies, is a senior c-suite level executive, innovative strategic marketing leader, and digital/big data/AI specialist familiar with digital transformation, cybersecurity, startups, and social media integration to existing programs.