What Digital Transformation Means for Business

Digital Directorship Blog - Digital Transformation


What Digital Transformation Means for Business

New technologies are changing the nature of business in powerful and unpredictable ways. Digital technologies such as mobile computing, social media, analytics, cloud computing and sensor-driven autonomous machines offer both promise and pitfalls. All can be transformative, but none are guaranteed to do anything transformative, or even valuable. Executives need to know which technologies to adopt and how to leverage them.

An all-star panel discusses digital transformation at Intel, Zipcar — and beyond. Panelists include Kim Stevenson (Intel Corporation), Mark Norman (Zipcar), Didier Bonnet (Capgemini Consulting), Andrew McAfee (MIT Center for Digital Business)

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Richard Spangenberg

About the Author: Richard Spangenberg, CEO and Executive Director of Digital Directorship & board member at several companies, is a senior c-suite level executive, innovative strategic marketing leader, and digital/big data/AI specialist familiar with digital transformation, cybersecurity, startups, and social media integration to existing programs.