Leading Digital Transformation Now
No Matter What Business You’re In
In this keynote session recorded at Oracle OpenWorld 2014, Dr. Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book “Leading Digital,” highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage.
Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies – but there’s still a whopping 94% of the business economy that needs to change. This book will show them how.