Making the Most of the Digital Director
Organizations of every size and in every sector are discovering the advantages that come with appointing a board member with a significant digital background. These experts can bring deep knowledge and unique perspectives to bear on important strategic decisions, and demand has risen accordingly. However, the “digital director” is still a director and must be prepared to contribute to the board beyond advising on digital issues. In addition to carefully vetting director candidates to ensure they have the broad-based business experience to be an effective director, boards can take other steps to ensure that the digital experts they recruit represent a strong fit with the board and are positioned to be successful. We offer the following advice for board considering recruiting a digital director.
When recruiting a digital director, carefully define the role the new director is expected to play. This includes logistical concerns for the director, such as service on committees or special assignments with the executive team, as well as the gaps in experience that may need to be addressed through the onboarding process.